Bell Racing Expands European Sales and Customer Service Team

(April 25, 2018)—Bell Racing is pleased to announce the expansion of the sales and customer service team at Bell Racing Europe. Mike Barker, who joined the company in January 2018, will now manage European Sales in addition to sales in Asia, the Middle East, Africa, and Australia.

Barker carries an extensive knowledge of automobile racing and racing helmets, and as a previous racer and instructor, benefits from vast practical experience and deep understanding of the sport of auto racing. With a background in product and technology training in the high performance and luxury automotive industry, he brings a level of expertise to Bell that allows him to focus attention on the benefits that Bell helmets bring to customers.

Based in Bahrain, but prepared with an extensive travel schedule for the year, Barker’s team also includes Max Portioli, who has previously worked in F1. Portioli travels to various events in a Bell branded motorhome, where he provides trackside service and dealer assistance. Barker and Portioli work with an incredible passion for the Bell brand and for the needs of customers, and this expansion truly showcases Bell’s dedication to providing outstanding sales support to both dealers and professional and amateur drivers. 

“Our expanded sales team will assure that Bell Racing provides an enhanced level of customer service while continuing to meet the evolving needs of dealers and racers,” said Aref Yazbek, General Manager, Bell Helmets International. “Bell customers deserve the highest level of service possible and our commitment to providing outstanding product support is an important aspect of the Bell brand and legacy. Mike and his team share this same passion and dedication and we are excited to have Mike and Max take on additional responsibility within the company, positioning Bell Racing to deliver world-class customer support.” 

Barker said, “I am incredibly happy to be joining a brand with such rich history in this capacity. With championships from our drivers in grassroots motorsports through to Formula 1 and IndyCar, I’m looking forward to many future successes and I am excited to have a hand in helping our athletes utilize the best and safest equipment possible.”